All right. Hello, friends. You have to be with me for about two minutes. I am a cofounder of postlight, the place whereou are, and if the company that builds software. We have a website. We have a podcast i do w with my cofound all kinds of things. The arbitrary that brings you all here is he continual asked me while im late on delivering my book to ht thihis event and the space was very glad to do. Since theyre so conceptually relevant to what we do here. So just know youre seeing guilt life in front of you and shame. But from that pointet me stop talking about myself. Talk little bit about the book here. Cliff kuangng is an awardwinnig journalist and an experienced designer. This is cliff right here. Whoo was previously ahead of a company as well as a design editor. In the role founded one of the worlds leading design publications. He works for a company that isnt all related related to this but hes a very much a practitioner and a leader and a writer and a communicator and is been w