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Niantic, the National Basketball Association (NBA) and the National Basketball Players Association (NBPA) today launched NBA All-World, a free-to-play officially licensed geolocation augmented reality basketball game where players can find, challenge
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Pull up YouTube and type the words “LeBron James Nemanja Bjelica” in the search bar. The page will load with clips – one titled “LeBron James Wanna Murder Nemanja Bjelica With Dunk Then Stare Down” – of James firing down the lane and dunking over Bjelica.
Watch it free of charge. Replay it as often as desired.
On Monday, a NBA Top Shot user named “jesse” paid $208,000 for that highlight.
Except in this case, highlight might be the wrong word. So what was purchased? On Top Shot, the latest Internet craze, such highlights are referred to as “moments.” And what “jesse” (aka Jesse Schwarz) actually purchased is the NBA’s intellectual property of that moment in the form of a digital collectible sold through blockchain technology that gave him one of the 49 minted LeBron James Cosmic (Series) 1 Dunks.