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To draw attention to the fact that a cough lasting three weeks or more could be a sign of lung cancer, NHS England has worked with M&C Saatchi on an awareness campaign, titled Warning Sign .
While Lung cancer is the third most common cancer in England, with around 39,300 cases per year, it is the biggest cause of cancer deaths. With member of the public reluctant to use NHS services durnig the pandemic, lung cancer GP referrals remain lower than before the pandemic.
To address these issues, Public Health England and NHS England have worked with M&C Saatchi to develop a campaign to encourage those with the key early symptom of lung cancer (a cough for three weeks or more) to contact their GP practice.