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Introducing Sojo: the Deliveroo of clothing repairs Emma Loffhagen
If lockdown boredom has prompted you to finally tackle the mammoth task of sorting out your wardrobe, you may be rediscovering some pre-loved pieces that just don’t quite fit right anymore.
Popping down to the tailor, seamstress or donating to a charity shop isn’t an option at the moment, so you might be tempted to simply chuck that pair of jeans away and find a replacement online. But, in the interest of sustainability (and frugality!), a new app is removing this problem altogether.
The founder, 23-year-old fashion-tech entrepreneur Josephine Philips, has dubbed Sojo the ‘Deliveroo’ of clothing alterations and repairs. The app connects customers with local seamster businesses and bicycle delivery services so that you can get your clothes fixed with a few simple clicks.