May 21st 2021, 7:35
Boost your sales of bucket-list adventure cruises – from the Arctic or Antarctic to the Amazon and Indonesia – with advice from the experts, writes Laura French
“Use images and videos in your marketing materials”
Monique joined Aurora Expeditions in October 2020 after more than 25 years in the travel industry. She has worked in expedition cruising for seven years, with previous roles at Ponant and Paul Gauguin Cruises, and will oversee the launch of new ship Sylvia Earle in October.
Monique Ponfoort, chief executive, Aurora Expeditions
“Dive deep into the experience in any way you can by watching documentaries, attending virtual industry events and webinars, signing up to newsletters, and really familiarising yourself with the products on the market.
| UPDATED: 07:16, Mon, Jan 25, 2021
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Cruise popularity was relishing in a year-on-year boost in popularity at the beginning of 2020. However, this was soon dashed by the arrival of COVID-19 and the subsequent worldwide lockdowns that followed.
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