Pulling a rabbit out of a hat to survive hard business times
Tuesday April 20 2021
“If you believe it will work out , you’ll see opportunities. If you believe it won’t, you will see obstacles” observed the psychologist, Wayne Dyer.
“If there is one thing I hate, it’s quotes like that,” says Sheila, the owner of a once vibrant, now struggling furniture factory, based deep in Nairobi’s Industrial Area. “Thanks to the slowdown caused by corona, we have not been paid for large orders that we supplied this time last year. How is that an opportunity?” says the entrepreneur, as she sips her morning coffee.