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HP Indigo has developed a new digital press aimed at the flexible packaging, label and shrink sleeve markets. The 200K digital press provides increased efficiencies and productivity built on the success of its 25K digital press. HP launched the 200K digital press before a global audience at a VIP event at its headquarters in Israel in March. HP will bring the press to Dscoop in the US this spring and Labelexpo Europe this fall. Tech specs
Now in its third year, and coinciding with International Women’s Day, the #HerShe campaign sees Hershey’s Milk Chocolate Bar packaging being used to promote and honor female talent across the world. First launching the campaign in 2020, Hershey collaborated with HP Indigo and used an HP Indigo 20000 digital press by Brazilian print service provider Camargo Cia de Embalagens to