Rise of the retail army: the amateur traders transforming markets
Once dismissed as a quirky sideshow, the growth of retail trading is forcing mainstream investors to take note. Many in the industry point out that the market-moving power of the amateurs is more than a fleeting fad focused on a narrow set of stocks.
Katie Martin and Robin Wigglesworth
Mar 10, 2021 – 11.15am
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London/Oslo | When newcomers discover Robinhood, and decide to use the zeitgeist US trading platform to punt around in stocks, many of them have questions. Chief among them, it seems, is “what is the stock market?“.
Along with “what is the S&P 500?“, that is one of the most commonly visited educational pages on the broker’s website, according to a new paper by academics at Oklahoma State and Emory universities. But what Robinhood’s army of untrained investors lacks in market knowledge, it more than makes up for in enthusiasm and impact.
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