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Aug 31, 2018; Madison, WI, USA; ESPN College Football logo on a tv camera prior to the game between the Western Kentucky Hilltoppers and Wisconsin Badgers at Camp Randall Stadium. Mandatory Credit: Jeff Hanisch-USA TODAY Sports I was asked to provide a simple opinion and explanation of the implications derived from the cease and desist letter sent by the Big 12 Conference to ESPN (the “CD” hereinafter). Being an attorney, I have penned these letters as a common component of a legal strategy involving litigation as the ultimate outcome. It is a step aimed at freezing further harmful action, galvanizing positions for potential settlement negotiations, and satisfying notice requirements that may be required as a prerequisite for the filing of a lawsuit. 

Iowa state universityUnited statesJay jordanJim waldenJeff hanischParkersburg high schoolDedman school of lawUnited truck leasing corpCollege footballWestern kentucky hilltoppersWisconsin badgersCamp randallMandatory creditJeff hanisch united statesTruck leasingJordan view