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Ronald C. Modra/Getty Images Consistency, the greatest asset of fast-food burger chain McDonald’s, can also be its greatest liability. While patrons are attracted to the fact that their menu is predictable and tastes basically the same no matter where in the world you re eating it, the burger joint still embarks on experiments to add some variety. The McRib was a success; the McPizza, less so. In the early 1990s, the chain decided to go where it had never gone before to introduce a new hamburger and name it after someone. It would not be the Ronald, after its enduring clown mascot, nor would it be the Mac Tonight, after its unsettling foam-faced commercial lounge singer. It would be the namesake of the most famous athlete in the world and one of the most famous people in the world, period.

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