January 31, 2021
Jordan Owen struck gold during the early days of Covid. While so many businesses met their demise at record pace, Owen’s online business exploded in popularity.
It all happened after Covid forced the 26-year-old to return to Montreal from Cambridge, Massachusetts, where he was doing a grad degree at MIT. He opted out of returning to the prestigious university, albeit via an online curriculum. He didn’t sign up for that. And who can blame him? Part of MIT’s allure involves actually
being there.
So, Jordan and his brother Mark, 28, kept busy. They moved fast, setting up the mask brand Bien Aller, and selling over 350,000 masks in under six months. They gave $100,000 of the profit to charities, funnelling the rest into their new venture.
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