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For Mother s Day, More Brands Are Letting People Opt Out This Year : NPR

Jordan Kirchner toggle caption Jordan Kirchner In a year where loss, grief, technology and identity have been at the forefront of the national conversation, the budding trend of email opt-outs are for many both a welcome change and a sign of what may lie ahead. Jordan Kirchner Mackenzie Walton s first Father s Day without her dad was shaping up to be tough. Then the marketing emails hit. I saw some Don t forget Dad! messaging and panicked because I hadn t bought him a present, which led to some ugly crying in the bathroom at work when I abruptly remembered why I hadn t been shopping yet, the Cincinnati-based freelance editor told NPR over email.

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