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How GA4, data modeling and Google Ads work together

Google is moving quickly to a future of data modeling. Here's how paid search marketers need to approach the analytics shift.

Laura schieleGoogle analyticsGoogle adsData studioAdd dimensionSearch enginePaid acquisitionJordan digital marketing

How to approach SEO in a period of global disruption

A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots.

Google trendsSearch engineJordan digital marketingOrganic growth

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