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From creator to creative: Why agencies are recruiting social media stars | Advertising

Creators are bringing their nimble creative savvy and short-form expertise to full-time agency roles, but face challenges adapting to client demands and agency culture.

Shaker goldbergJamie falkowskiAriana juradoGeoffrey goldbergKevin swanepoelClub for creativityCreator labDay one agencyAgency businessOne clubOne creator labZone agencyGiant spoonFritz baconJordan atlas

Edelman global revenue up 12 8% in 2022 to US$1 1 billion

Edelman s global revenue is up by 12.8% in 2022

New yorkUnited statesSaudi arabiaLex suvantoJim olearyTom robinsonEverett eissenstatGeorge floydLos angelesKirsty grahamRadina russellMargot edelmanRichard edelmanWeber shandwickDan susongEdelman asia pacific

Edelman global revenue up 12 8% in 2022 to $1 1 billion

Edelman global revenue up 12.8% in 2022 to $1.1 billion. From PR Week

New yorkUnited statesSaudi arabiaLex suvantoJim olearyTom robinsonEverett eissenstatGeorge floydLos angelesKirsty grahamRadina russellMargot edelmanRichard edelmanWeber shandwickDan susongEdelman asia pacific

2 Minutes With Jordan Atlas and Melle Hock, CCO and CSO of Edelman U S

On SI's 'Pay With Change,' Dove's 'Selfie Talk,' and leading with empathy

San franciscoUnited statesLos angelesMelle hockChurch dwightJordan atlas

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