Electric, a premium sport and lifestyle eyewear brand, announces its affiliation with Liberated Brands Europe – the newly-formed operating company from Volcom’s EU management. Through this partnership, Electric puts its goggles and sunglasses wholesale, e-com and marketing European-wide businesses into Volcom teams’ hands.
“Electric and Volcom have a long history. Based upon this great relationship and synergy, we will work even closer together. Electric will maintain its premium quality of Italian handmade eyewear. The new arrangement will now enable Electric to utilize Volcom’s services, processes, logistics and knowledges.” says Joost Grootswagers, Volcom Europe CEO.
Similarly, to Volcom, Electric is rooted in and inspired by Southern California’s rich music, art, surfing, snowboarding and active-lifestyle cultures. Designed in California and made in Italy with meticulous attention to detail, first choice materials and high standard processes, Electric’s reput