Page 3 - Jonathan Yaffe News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Look for virtual events, social commerce to stick post-pandemic Virtual events may have been a shot in the dark for marketers and brands at the beginning of the pandemic, but their success is causing many to consider these types of events for the future. That, according to new data out from AnyRoad. Their new State of Virtual Events 2021 report finds that while many found virtual event planning challenging (46%), 85% believe these types of events are now here to stay. Zoom meetings, Facebook Lives, YouTube Meet & Greets. These are just a handful of event types brands and marketers turned to in 2020 to engage their followers and customer bases. About half of those surveyed in AnyRoad s State of Virtual Events report said pre-2020 they hadn t participated in virtual events. However, 58% now say they will increase their virtual event budget moving forward, because the events have proven to be a good way to engage customers.

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