Creative 107 Add to collection
Wieden+Kennedy Amsterdam and Stink to developed the campaign bringing young creative minds into the spotlight
There are two things you should know about the new Galaxy A smartphones: they are awesome and they are for everyone. This makes them the go-to devices for a young generation of content creators around the world, which is why Samsung partnered again with creative agency Wieden+Kennedy Amsterdam to develop the latest campaign under the ‘Awesome is for everyone’ platform, helping to bring these young creative minds into the spotlight.
In 2019, we all learned that the Galaxy A has an awesome screen, an awesome camera, and long-lasting battery life. In 2020, Samsung took a step further by giving everyone first-hand experience of how the awesome features of the Galaxy A actually work. This year, the global campaign is a celebration of all of the awesome things people do when they have access to great smartphone technology.
We can all take pretty snaps and neat home-movies on our handheld devices nowadays, but creating awesome is normally tough to achieve.
Utilising the skills of filmmaking communities from around the world that make doing just that look easy is Samsung and creative agency Wieden+Kennedy Amsterdam s latest campaign under the
Awesome is for everyone platform, showing off the nifty tech and multitude of lenses in the pocket marvels.
This time, for the
Official Launch film directed by Stink Films Felix Brady, the stars are both the phone and the people holding it, flying through a terrifically edited mosaic of creators including Bangkok tattoo artist Parangew, Jonathan Neguebites dancing on a beach in Rio, twins rap duo Ain t Afraid in Michigan, the Nigeria s first skate crew Wafflesncream, Vogue choreographer Alina Ryzhkova in snowy Kiev, Kurdish-British model and activist Deba, and more.
Lil Mayo the alien returns in Samsung’s creator-focused global campaign
A tattoo artist, a rap duo, and skate crew are among the social savvy creators that feature.
by Emmet McGonagle
Free email bulletins