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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative – TechCrunch

Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative – TechCrunch
techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.

Insight from 5 Tech CMOs - Tech Compsmag

Insight from 5 Tech CMOs News Highlights: Insight from 5 Tech CMOs electric car driving through digital landscape with wind engines getty Recommended Marc Benioff, who has fought anti-LGBTQ laws in Georgia and North Carolina, was again ahead of his time by championing equal rights. Today, research has shown that a majority of consumers will boycott a brand because of their stance on a social or political issue, and it is no longer acceptable for brands to stay on the sidelines when it comes to the issues their customers care about . As millennials and Gen Z, who care deeply about social and environmental issues, become a demographic with real purchasing power, marketers will need to guide their businesses in identifying the issues they care about and can really commit to. Brands are increasingly exerting influence – expect more and more of them to use that power for the good of society and not just for greater profit. “

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