The “radical” flavor of environmental thinking on view is old enough to be eligible for historic preservation: These ecologies are not emerging but emerged.
One of the singular accomplishments of Ed Ruscha’s long and varied career is to bring the hyperbolic image of the American billboard down to its actual size. Whether revealing the ass-end of the Hollywood sign or the lateral sprawl of Manifest Destiny down to its cinematic Sunset end, he’s served as sardonic witness to the country’s love/hate, super/under-sized relationship with itself.
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