Years ago, the Green Dot, a simple green circle framed by two arrows, emerged as the first ever visible symbol of a company's ethical and environmental transparency. The symbol embodied a profound shift in consumer-company relations. Before the Green Dot, the relationship was one-sided companies produced, consumers consumed, and waste accumulated. Then, in the 1990s, the
“This new name rightfully shifts the focus from the System to the Universities that are providing opportunities to the students and families we serve.”