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Just how relevant are we? Nedbank IMC 2022 set to challenge marketing s perceptions

Just how relevant are we? Nedbank IMC 2022 set to challenge marketing s perceptions

Influencers Pick Their Favorite Creator Economy Startups: List

The Guide #11: the YouTuber going viral for his Netflix knockoff

In this week’s newsletter: a YouTuber’s non-lethal version of Squid Game was a viral success – and could be the bleak future of ‘creator’ culture

MrBeast s Squid Game couldn t exist without the original Netflix show

"$456,000 Squid Game In Real Life!" by YouTuber MrBeast has more than 137 million views, and many in the tech industry are considering it a blueprint for the future of the creator economy. But this jeopardizes the creation of original art.

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