Be better. On failure theres been about 30 years of work on individuals of how we sometimes make mistakes so we might make investment errors, we might make tears in her choice of consumer products. We might make errors in what were scared of and what we are not scared of. Theres also been a burgeoning bit of research that has been really pulled together on how groups either aggravate or reduce the problems of individuals. That is a huge improvement over the idea of groupthink which is the popular consciousness do. Groupthink means that groups often suppress the individual ideas and creativity of their members. That is a real problem. But to figure out what actually lies behind groupthink one of the specifics that make it happen, thats something where we really have made a lot of progress in the last decades. The book tries to figure out for ways that groupthink so to speak actually happens in firms and families, in governments and religious organizations and labor unions and student or