As the industry still reels from the shockwaves of Netflix’s drop in addition in its last financial quarter, a study from Hub Entertainment Research is warning .
Sony s Nick Colsey, XUMO s Stefan Van Engen, and Amagi s Paul Brickel discuss advertising and other factors that impact Free Ad-Supported TV (FAST) s global maturation and expansion in this clip from Streaming Media Connect 2022.
If the story of 2020 and 2021 was largely of pandemic-propelled streamer growth, then 2022 and beyond is shaping up to be a period in which the industry has to adapt to a more complex ecosystem.
As the free ad-supported television (FAST) market gets ever-more crowded, companies that leverage their data in the smartest ways will thrive while others fall by the wayside.
Noting that Netflix’s recent earnings call reminds the industry that subscriber counts are the scoreboard of the streaming wars, a study from Hub Entertainment .