AVOD on the Rise
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Eric Schumacher-Rasmussen: What about the AVOD side of things, in terms of the sustainability of AVOD models, free-to-air models that are ad-supported? Michelle, what do you see? How is AVOD doing overall? And do you think the fact that there are more streamers watching TV means that AVOD services are getting an advantage that they might not have had prior to the pandemic?
Hub Entertainment Research s Jon Giegengack reports survey findings on how media, TV, and OTT consumption and cord-cutting trends have changed during the COVID-19 pandemic in this clip from Streaming Media West Connect.