Jon Giegengack of Hub Entertainment Research talks about shifting SVOD strategies with Tim Siglin in this exclusive interview from Streaming Media East 2023.
Free ad-supported television (FAST) has been a rapidly rising element of the streaming industry since the beginning of the pandemic. This article covers the best practices for launching a FAST channel and how to handle the challenges faced, including insights from key industry leaders such as Jonathon Barbato of Best Ever Channels, DeShuna Spencer of kweliTV, and Paul Kontonis of Revry.
The latest wave of Hub Entertainment Research’s Battle Royale study shows that US consumers have more sources of entertainment than they can easily use and ar