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WWO: Marketers Underestimate Sales Effect of Creative

This week’s Cumulus Media | Westwood One Audio Active Group blog post looks at the results of an ongoing study by Advertiser Perceptions that surveys brands and media agencies on the sale contribution of five advertising effectiveness factors: Brand, Creative, Reach, Recency, and Targeting. Interestingly, marketers and media agencies massively underestimate the immense sales effect…

Jon evansCumulus media westwood one audio active groupCumulus mediaWestwood one audio active groupAdvertiser perceptionsAdvertiser perceptions february

Frances Weller wins first-ever Dancing with the Seahawks competition and fundraiser at UNCW

Frances Weller wins first-ever Dancing with the Seahawks competition and fundraiser at UNCW
wect.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wect.com Daily Mail and Mail on Sunday newspapers.

Puerto ricoFrances wellerJanet roseBrandon hickmanHannah patrickGene banksChristina aguileraJon evansKevin keattsTracy popeChristine reed davisWarwick centerFred astaire danceCraig ponderNicole woods

Frances Weller wins first-ever Dancing with the Seahawks competition and fundraiser

WILMINGTON, N.C. (WECT) - Frances Weller put her best foot forward during UNCW’s first-ever “Dancing with the Seahawks” competition, and it paid off. The co .

Puerto ricoJanet roseKevin keattsChristine reed davisHannah patrickTracy popeFrances wellerChristina aguileraBrandon hickmanJon evansGene banksWarwick centerFred astaire danceCraig ponderNicole woods

Booth Hall gets a reboot for Boys and Girls Club of the Lewis-Clark Valley

The bleachers on the north side of Booth Hall are still painted purple and gold.

United statesBeatriz schweitzerMelva prasilJon evansDeatley family foundationGirls clubIdaho workforce development councilMurdock family foundationLewiston school districtLewiston high schoolDeatley family foundation community campusSunderland foundationSaints catholic churchBooth hallSchweitzer clubhouseValley boys

Axeheads, coins and a medieval brooch - the latest buried treasure to be unearthed in Shropshire

Axeheads, coins and a medieval brooch - the latest buried treasure to be unearthed in Shropshire
shropshirestar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from shropshirestar.com Daily Mail and Mail on Sunday newspapers.

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