It was all rainbows and unicorns for a while. But like many fun ideas, Big Gay Ice Cream has wound up in debt and in court. With a rollicking rise that leveraged queer identity as a brand strategy, the New York City-based soft-serve chain opened seven shops in the Northeast and landed its products in supermarkets nationwide. The company now is down to just one location. On Friday, a founder and partner, Doug Quint, filed a lawsuit in New York State Supreme Court accusing another partner, Jon Cha
The Fight to Control Big Gay Ice Cream, Which Made the Rainbow Its Brand yahoo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yahoo.com Daily Mail and Mail on Sunday newspapers.