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Following news of the Premier League gambling sponsorship ban, Jon Bruford queries whether this is at best belated, and at worst ineffective.

United kingdomNatalie djohariPaddy powerJon brufordEnglish premier leagueUniversity of stirlingCasino internationalUniversity of east angliaUniversity of londonAdvertising standards agencyGaming councilPremier leagueBetting and gaming councilEast angliaOfficial premier leagueStandards agency