For Jon Bresler, scents should speak for themselves. As the founder of LAFCO New York, a luxury fragrance and natural skincare brand, Bresler decided to forgo visible branding on his candles. This move emphasized LAFCO'S commitment to handblown glass vessels, and the carefully configured aromas emanating from within. Still, launching candles without branding is a…
How will artificial intelligence change the fragrance industry? Jon Bresler of LAFCO, which just launched AI-formulated room sprays, has some thoughts.