Jojo Kalguksu, a brand that specializes in Korean knife-cut noodles, or kalguksu, has been gaining popularity among customers who crave the hearty noodle dish. The brand has four restaurants in its hometown of Daegu, North Gyeongsang Province, and two restaurants in Seoul. The first branch was established in Daegu in 2017, and the most recent branch opened this March in Seongsu-dong, a popular hotspot among the youth.