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Why Do We Believe in Cults? Hint: It’s Not Brainwashing Amanda Montell © Provided by The Daily Beast Illustration by Elizabeth Brockway/The Daily Beast Cultish groups are an all-out American obsession. All any of my friends could talk about the week I started writing this book was the 2019 folk horror film Midsommar, about a fictional murderous Dionysian cult in Sweden characterized by psychedelic-fueled sex rituals and human sacrifices. And all anyone was talking about as I edited the book in 2020 were The Vow and Seduced, dueling docuseries about NXIVM, the self-help scam turned sex-trafficking ring. The well of cult-inspired art and intrigue is bottomless. When it comes to gurus and their groupies, we just can’t seem to look away.

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