From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky.
From Dec. 11-13, Expo! Expo!, the annual conference and exhibition of the International Association of Exhibitions and Events (IAEE), was held in Louisville, Ky.
4 Lessons Learned from IAEE s Expo! Expo! | TSNN Trade Show News tsnn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tsnn.com Daily Mail and Mail on Sunday newspapers.
From Dec. 11-13, IAEE’s annual Expo! Expo! conference and exhibition was held in Louisville, Ky. My co-founder, Oliver Rowe, and I made the decision to exhibit at the event, as we felt the association and show organizer audience was right for us. Here are four things we learned from our discussions at the event and its content:
Through two years of the pandemic, when virtual events were the norm, decision makers and sponsors started receiving more metrics going through attendee participation. Now, with in-person events returning, buyers are expecting more and more data and metrics to help better calculate in-person ROI. I believe if you are not adding more ways to provide ROI, you are going to be left out of the in-person events equation in 2023 and beyond.