Sony Pictures to acquire evangelical Christian streaming service Pure Flix
The video-streaming service launched in 2015 as a family-friendly competitor to Netflix. Screenshot of PureFlix.com home page
November 13, 2020
(RNS) Sony Pictures announced Thursday (Nov. 12) it is purchasing Pure Flix’s evangelical Christian video-streaming service launched in 2015 as a family-friendly competitor to Netflix.
The streaming service will become part of Sony’s Affirm Entertainment, which also includes Affirm Films, the division responsible for popular faith-based films like “Miracles From Heaven,” “War Room” and last year’s “Overcomer.”
“Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content,” said Keith Le Goy, Sony president of Networks and Distribution, in a statement to the LA Times.