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NEW YORK, N.Y. - The Finnish Long Drink - the incredibly refreshing citrus soda with real liquor, built on the heritage of the legendary Finnish alcohol category of long drinks - is thrilled to announce the appointment of beverage industry veteran Rudy Costello as its new President and Chief Sales Officer. Looking towards the brand’s next chapter as it continues to expand to new markets across the U.S., Rudy joins The Finnish Long Drink to lead sales and commercial strategy and to support the achievement of revenue targets. Rudy brings more than 25 years of experience in the distilled