i think we know that there is a very longstanding stereotype that men are less capable of looking after their children. there is not the same stereotype for women. you know, we re not here to stop advertisers from being creative. we want them to be responsible. and that s what we think the message is from these rulings. if there were a commercial of a man on a john tractor doing yard is work, would that on its face be a problematic? if there were a commercial in the kitchen a woman cooking, you could say you re reinforcing stereotypes that the man does the yard work and the woman does the cooking. when this rule came into place, it was accompanied by clear guidance. that makes very clear that we are not setting out to stop any portrayal of gender stereotypes in ads. so we re explicitly not banning ads from showing women doing cleaning or men doing yard work, as you say. what it s about is particularly harmful portrayals.