A staff motivation challenge in 1997 saw 35 United Distillers workers descend on the heart of the Lake District and build an entire adventure playground at Coniston Primary School. in just one week. Sales and marketing staff from the company managed to collect the money, materials and building power to have the playground finished by their deadline of noon on Friday January 17 that year. The series of wooden climbing logs, ropes and swings was built at the primary school in just 50 hours. Headteacher Pauline Benson cut the ribbon to officially open the playground for the school’s children. Permission to get the playground built had already been won but the school was unable to gather enough money to get started.