A&W s excellent adventure in quiz-based marketing What kind of road tripper are you? By digitally asking customers that simple question, A&W managed to establish something akin to the pandemic-restricted in-store experience it had with customers, while also simultaneously learning loads about their wants and needs from the QSR chain.
At A&W, a quiz-based marketing initiative helped give the chain some impressive sales figures over the last year. (Image provided)
Like a frothy head of one of its trademark root beers, Lexington, Kentucky-based A&W s sales keep growing, right along with the franchise system of the 102-year-old QSR, which now includes more than 900 stores globally.
A&W Inks Five Franchise Deals in First Quarter as Same-Store Sales Surge 22%
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A&W Inks Five Franchise Deals in First Quarter as Same-Store Sales Surge 22%
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A&W Restaurants Signs Five More Franchise Deals
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