Success does not come by chance. It follows well-thought-out plans, nurtured and pursued until the desired result is achieved. Morocco’s march to the semifinals of the 2022 FIFA World Cup in Qatar was not fortuitous. It was the result of a carefully planned programme that has seen the country’s clubs and women's football teams dominating African football. Morocco has followed a distinct pattern earlier adopted by the sport’s bigwigs like Germany, France, and Spain.[