Walmart Media Group; Amazon; Boxed; Shayanne Gal/Business Insider This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Advertising on e-commerce sites has been a bright spot during the pandemic for retailers as online shopping takes off.
Amazon has long been the biggest ad platform but Walmart, CVS, Rite Aid and others want to challenge its dominance by pitching advertisers things like more granular data and new audiences.
Business Insider assembled a list of nine people leading advertising at the retailers. They include Walmart Media Group s Rich Lehrfeld and Instacart s Seth Dallaire.
The advertising industry has taken a big hit from the pandemic, but e-commerce companies are reaping the benefits.