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Still living in the Mad Men age! From ignoring women s safety to obsessing over leading male stars, advertising campaigners reveal the modern-day commercials guilty of sneaky sexism

WACL is a UK-based club of female leaders in advertising and communications on a mission to improve gender equality in the industry.

John Daly: Forget Christmas movies, we want ads that beat Banagher

Whatever happens in 2024, I’ll be doing my best to visit Charlie’s pub in Enniskillen, preferably in the company of a cheeky terrier. The homemade €700 advert about a lonely widower made welcome by a young couple and their dog prompted the first Christmas tear to roll down my cheek. Said tear was assisted in large part by the catchy soundtrack of Birdy’s People Help the People. “Weepy” was the word.

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