John Lewis general merchandise items will be added to 250 Waitrose stores by the autumn.
The retailer plans to add John Lewis products to its entire 331-strong store estate over the next two years as part of its push to bring the brands together.
The range includes categories such as gifting, homeware and cookware. The lines will be integrated around the store and displayed alongside relevant Waitrose products.
The number of products available differs from branch to branch and is tailored to its size and local customers’ preferences.
The rollout started at Waitrose in Lincoln at the begining of November 2019. The pilot store has more than 1,600 John Lewis products placed in a dedicated section. By the end of the same month, a 750-strong range was added to its Lymington, Hampshire branch, and the concept has been trialled at Waitose in Horley and Godalming, both in Surrey, with over 500 items in the GM aisle since the begining of 2021.