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Inside the SEC’s decision to leave CBS for ESPN
Updated Dec 11, 2020;
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After being announced as the next Southeastern Conference commissioner in March 2015, Greg Sankey immediately started thinking about his conference’s next media rights deal.
ESPN had the majority of the SEC’s rights locked up through 2034, but the fate of the SEC on CBS package, considered the crown jewel of college football, had long been a source of intense speculation within the sports TV industry. For years, CBS benefited from one of the sweetest deals in sports TV, paying a mere $55 million annually to get the SEC’s weekly top game plus the SEC Championship.