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The Glue Society s Jonathan Kneebone on 2023 ~ The Year Susan Made Herself A Sandwich – Campaign Brief

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Channel 4 s cascading idents reflect Britain s multitudes

Channel 4 has revealed a new set of looping channel idents envisioned by 17 independent creatives, with each scene connected by the 4 logo

Channel 4 Idents 2023 by 4Creative

All of Channel 4's new idents are shown looped together in a one-off launch film featuring the specially commissioned words of British writer John Joseph Holt as the soundtrack.

Prepare to be engrossed by Channel 4 s fantastic looping idents

Though each ident is confined to a small block in the 4 logo, 4Creative covers huge ground with its scenes of life in Britain.

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