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Little Black Book, ‘Nativameter’, created by L&C NYC and AB InBev for Nativa beer, picked up a Cannes Lion in June - Rolando Cordova and Gian Carlo Lanfranco reveal more about the design process and its effect on Colombian farmers

Northern regionRolando cordovaGian carlo lanfrancoDiego pomaredaNational university of colombiaProblem solvedCannes lionJohn jairo valenciaNational universityAlavaro de lunaCannes lionsDesign categoriesAlcoholic beveragesProblem solved these rain measuring beer bottles prove that meaningful innovation neednt be tech drivenLanfranco amp cordovaNew york