Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement.
Salt Flats launches Insight and Analytics Team
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CHICAGO, Feb. 1, 2021 /PRNewswire/ Today, Salt Flats Innovation House is pleased to announce the formation of its Insights and Analytics Team. Salt Flats Chairman and CEO Rick McNabb said, This team, comprised of data and information scientists, and visuals analysts, is an integral part of Salt Flats overall digital innovation strategy and operating model. Data has been the foundation to business transformation. Now, insights and analytics is even more critical to business success. The future business winners will understand the power of data and how to realize value, benefit and adaptability for overall success.