By Ryan ClarkNKyTribune reporterOnce again, the city’s Commissioners found a way to make news at the very end of their regularly scheduled Tuesday legislative meeting.Since the beginning o
By Ryan ClarkNKyTribune reporterOnce again, city Commissioners had to stop their regular Tuesday night caucus meeting to enter into a special legislative session.But this time, it was becaus
The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.
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Report finds coupon fraud costing merchants $100 million per year
Consumers love coupons, even if those coupons don t apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don t apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts.
Coupon fraud continues to rise around the globe, and the prevalence of digital coupon codes and printable coupons will likely only make the problem more severe. According to Inmar Intelligence data coupon fraud is costing retailers and brands more than $100 million per year. Researchers found that 63% of shoppers say they try to apply multiple coupons at checkout and that 52% have tried using expired coupons. They further found that of those trying to use expired coupons, 56% were successful in their efforts.