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The Marketing of the Cloverfield Films Is Hollywood Promotion at Its Finest

The Marketing of the Cloverfield Films Is Hollywood Promotion at Its Finest
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Cloverfield 2: Why It s A Good Thing The Sequel Is Dropping Found Footage

CinemaBlend Copy to clipboard Score another long-teased sequel actually coming back from the dead in Hollywood, as the direct sequel to 2008’s Cloverfieldis no longer a pipe dream. With a script in development by the increasingly popular Joe Barton, the follow-up to those fateful events first documented on handheld video are going to continue, just as J.J. Abrams had promised. However, it s not going to be business as usual this time, as an exciting development has seen this new Cloverfield successor foregoing the found footage approach entirely. As a fan of the franchise since its beginnings, I’m totally on board with this development for several key reasons.

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