Creative agency Two Gs launches first work for Mad Mex mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Mitsubishi Heavy Industries Air-Conditioners Australia (MHIAA) has launched its new brand positioning in its first major work by Connecting Plots since appointing them as lead creative agency after a competitive pitch in December 2020.
Budgets and litigation have shrunk California s prison population . but not enough Stateline.org has this fantastic new piece on the state of California s prison system under the headlined California shrinks its prisons, but overcrowding persists. Here are excerpts:
As the financially battered state enacts huge budget cuts, it has no choice but to downsize its sprawling correctional system, which now consumes 10 percent of the state budget and swallows more taxpayer dollars than higher education a fact that, if public opinion surveys are accurate, Californians abhor. A single prison bed costs taxpayers $44,500 a year.
The federal courts have dialed up the pressure, putting state officials on notice that severe overcrowding a fact of life in California prisons for years is no longer acceptable. Two years ago, a panel of three federal judges found that overcrowding had created unconstitutionally inhumane conditions, ordering the state to reduce its inmate population by
Milo Cereal launches first major campaign via Connecting Plots
April 20, 2021 3:11
Milo has unveiled a partly filmed, partly animated new campaign for its new Milo Protein Cereal, bringing it to life with independent creative communications agency Connecting Plots.
The first major marketing campaign for Milo Cereal also launches Milo’s new campaign platform ‘Beast Mode – Activated’.
The campaign is targeted at teenagers, with the two online videos featuring a boy and a girl hitting their sporting goals, respectively.
The creative also builds on Milo’s continued focus on sport, to show how its product can help unleash sporting potential.
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Connecting Plots creative partner, Dave Jansen said the campaign aimed to tap into the teen mindset and being less overt and more authentic.
Milo activates Beast Mode in new MILO Protein cereal campaign via Connecting Plots – Campaign Brief campaignbrief.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignbrief.com Daily Mail and Mail on Sunday newspapers.