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Can a clothing company save the planet? Patagonia wants to find out.

Jakub Porzycki/NurPhoto via Getty Images(NEW YORK) If there was any doubt about where outdoor clothing company Patagonia stood on environmentalism, it was quickly put to rest last week when founder Yvon Chouinard and his family donated their ownership to efforts that would protect the planet. "Earth is now our only shareholder," Chouinard wrote on Patagonia's website. But can the generous donation from a billionaire this one valued at more than $3 billion and the spoils from his successful retail company move the needle on finding solutions to mitigate global warming? Experts told ABC News that the unprecedented move itself won't be enough to make significant strides in curbing emissions and the rise in global temperatures. But the domino effect that results from inspiring future philanthropists to make similar donations could reverberate throughout the climate fight, they hypothesized. The drastic nature of the move is emblematic of the dire consequences that

Can a clothing company save the planet? Patagonia wants to find out.

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