massively funded pr campaign. and i m not sure i mean, i didn t encounter that when i was over there. i actually never even dealt with that public relations firm i guess what i m saying is that from thousands of miles away that the initial trial had all the foxy knoxy headlines, and i did follow it in the british tabloids and these fantastical tales of the sex game began awry dominated the headlines. john fenninger, it seemed like in the second go-round, it was now being told, at least stateside, from the perspective of an innocent woman. what s your reaction as to how the pr campaign changed or affected this? yeah, michael, it definitely did shift the coverage and the perception her in the media entirely. i think in terms of the actual legal proceedings it s not clear that any of this circus really had that much to do with the outcome, but looking at it from afar, and it has has been quite a media event, understandably fascinating to both the media and the public they serve. it
let the record speak for itself. john neffinger, book deal, telemovie, where is it headed next for amanda knox? my guess is she did not want to be any more of a public figure than she has been. in fact, the words she said on her release, even looking down from the plane, it looked unreal, it didn t look real to her. that to me sounds like she wants to get back to the real life she knew before. a book deal could actually help that, she could tell her side of the story and put some of the lingering questions and pay some of those lingering bills, too. that too. thank you, nina and john. when we return, allow me to finish with what may be a new low with political incivility. it doesn t get much worse than this. you re watching hardball, only on msnbc. e a business pro. executor of efficiency. you can spot an amateur from a mile away. while going shoeless and metal-free in seconds. and you.rent from national.
initially where you had this mysterious young woman at the center of this. we don t know, it s this lurid crime. so the tale of her guilt was such an involving one, as fantastical as it was, it was also very captivating to the public. john, did you notice changes in the way she conducted herself, again, based on the television presentation, was there a change in her demeanor, her eye contact, how she was looking and so forth between the initial phase and more recent? i would certainly say there s a dramatic change between a lot of the images we saw earlier on. there was sort of an inappropriate mysterious smiling, which people didn t know how to make heads or tails out of. and the other way she presented herself, and i can t imagine any public relations observing her, but often she was looking down with a fearful look on her face,